Executive summary

light of the continuous commitment of Share-Net Jordan to sexual and reproductive health knowledge sharing, it was necessary to develop a communication strategy for sexual and reproductive health issues to organize the process of internal and external communication and identify the means and tools of communication necessary for each of the target groups, as well as to bring about significant cultural change among the target audiences. The communication strategy on sexual and reproductive health issues for Share-Net Jordan will provide a conceptual framework that enables institutions and individuals to generate, disseminate and share knowledge about sexual and reproductive health in an innovative way using different tools. In addition, it will also provide advocacy tools through the strategic use of the media to support related initiatives and activities.

The situational analysis of the current status of communications related to sexual and reproductive health issues addressed the following gaps: the lack of communication strategy and policies about sexual and reproductive health, the absence of sustainable and specialized periodic media programs, the lack of adequate investment in the development of effective communication products and tools, the lack of platforms and means of communication about sexual and reproductive health, the lack of trained communication and media staff in the field of sexual and reproductive health, and the lack of adequate training programs in the field of sexual and reproductive health.

The Share-Net Jordan strategic conceptual framework for communication has been developed based on the WHO conceptual communication framework; where communication tools should provide understandable, accessible, actionable, credible, relevant, and timely information when needed by relevant stakeholders to improve the effectiveness of the internal and external communication. The vision of the communication strategy emphasized the comprehensive and adequate availability and accessibility of information, knowledge and research results on sexual and reproductive health. The mission also demonstrated the importance of strengthening and supporting Share-Net Jordan through improving internal and external communications to support successful and effective knowledge sharing and informed decision-making.

Share-Net Jordan communication strategy aims to facilitate the generation, dissemination and sharing of sexual and reproductive health knowledge to support and inform the decision-making process related to sexual and reproductive health. The strategy also included the internal communication matrix, the external communication matrix, and a detailed action plan linking communication objectives to relevant activities and tools, and key performance indicators to measure the effectiveness of communication.